About That Girl

The soft, aesthetic wellness app that helps you become the most intentional, radiant version of yourself, one quiet morning at a time.

Our Mission

That Girl exists to make showing up for yourself feel soft, not stressful. We bring daily rituals, mood, journaling, gratitude, affirmations, and challenges into one calm, beautiful space, so building a life you love feels like self-care, not another to-do list.

Why That Girl Exists

The Challenge

The "that girl" aesthetic is everywhere, but it can quietly become pressure: flawless mornings, endless routines, constant productivity. Most wellness apps only add to the noise with streaks, guilt, and clutter.

Our Answer

That Girl is the gentle antidote. Soft rituals you actually keep, a mood check-in with no shame, a journal that starts you off with a prompt, daily affirmations with a mirror mode, and challenges you take on alongside thousands of other girls becoming her too.

What That Girl Offers

Daily Ritual: build your morning, afternoon, and evening
Twice-daily mood check-ins, no streaks or shame
Guided journaling that starts with a soft prompt
Daily gratitude, right on your home screen
Affirmations with a Mirror mode for saying them out loud
Challenges like glow-up week, detox month, and become a morning person
A Memory Gallery and gentle weekly insights

Our Approach

Every screen is designed to feel calm and intentional, never overwhelming. No streaks, no shame, no clutter, just soft, aesthetic tools that help you romanticize your everyday and show up for the version of you that's almost here.

We believe becoming that girl should feel gentle, beautiful, and entirely yours. That's what That Girl delivers, every day.

Company

That Girl is built by Rocapine. We're a small, passionate team building soft, aesthetic tools that help you feel good and show up for yourself.

For questions, feedback, or partnerships, reach us at